Satisfy the Increasing Need for More Convenience
Consumer patterns are changing rapidly to fit busy lifestyles. Eating on the run or multitasking while eating has become normal, and fast food or convenience meals play an important role in modern lives. Furthermore, the recent COVID-19 outbreak resulted in a higher demand for off-premise eating through takeaway and home deliveries. In the wake of these changed consumer habits, the Quick Service Restaurants (QSR) market has grown significantly and is especially gaining traction among young people. QSR suit perfectly the need for fast food and in a large part of Asia, the QRS market is quickly taking over traditional meals. Therefore, our focus at VIV Asia 2023 will be processing solutions that meet the increasing demand for fast meals.
The popularity of chicken meat is rising. There is a growing wish to balance hectic everyday life with healthy and sustainable meals, and poultry is preferred over other types of meat. Furthermore, poultry benefits from lower prices, attracting consumers struggling with the inflation pressure caused by rapidly rising costs along the supply chain. More importantly, the taste of chicken is popular in most of the world and the meat is easily transformed into tasty snacks and fast food products. To keep up with demand, poultry processors need high line speeds and fully automated processes. At our booth at VIV Asia, we exhibit our highly flexible evisceration solutions that allow a single-line processor to process varying flock sizes and supply multiple markets such as food service and retail.