Poultry Consumer Trends 2024

Increasing Demand for Healthy and Lean Proteins

Consumers are increasingly seeking healthier dietary options, leading to a growing demand for lean proteins. Poultry, being a rich source of leanprotein, aligns well with this trend. Poultry processors can capitalize on this consumer preference by promoting the nutritional benefits of poultry products.

Convenience and Ready-to-Eat Products

Busy lifestyles and a preference for convenient meal options drive thedemand for ready-to-eat and easy-to-prepare poultry products. Chicken meat is an obvious choice for convenience products due to its versatility, quick cooking time, and widespread appeal. Poultry processors can innovate in product development and packaging to cater to this trend, offering convenient solutions that fit consumers' busy schedules.

Sustainability and Ethical Sourcing

Consumers are increasingly concerned about sustainability and ethical sourcing practices. Poultry processors embracing environmentally friendly and ethical practices in their operations, such as responsible sourcing, animal welfare initiatives, and eco-friendly packaging, are likely to attract environmentally conscious consumers.

Transparency and Traceability

There is a growing demand for transparency in the food supply chain. Poultry processors can enhance consumer trust by providing detailed information about the sourcing, processing, and handling of their products. Implementing traceability measures can help build credibility and meet the expectations of informed consumers.

Global Flavour Exploration

Consumers are becoming more adventurous in their food choices, seeking diverse and globally inspired flavours. Poultry processors can introduce new and exotic flavours in their products to appeal to consumers looking for unique taste experiences.

E-commerce and Direct-to-Consumer Sales

The growth of e-commerce platforms and direct-to-consumer sales channels allows poultry processors to reach a broader audience. Online platforms enable processors to showcase their products, provide educational content, and engage directly with consumers.

By staying attuned to these consumer trends and adapting their strategies accordingly, poultry processors can position themselves for growth in 2024 and meet the evolving preferences of the market.